Eleven leading non-profit organizations from South Florida were chosen to participate in Ninth Annual PhilADthropy at the University of Miami School of Communication, where students create vibrant campaigns and other advertising materials in one 25-hour, coffee-fueled marathon for some of the most deserving local non-profits.
Beginning at 11 a.m. on February 10, students of all majors will embark on a journey most others will never experience. For 25 grueling hours, participating students will give everything they have to create brand new advertising, public relations, and marketing materials for local nonprofits during the eighth annual PhilADthropy.
This past weekend marked the seventh annual PhilADthropy at University of Miami School of Communication. The 25-hour event consisted of 13 student teams creating advertising, marketing, branding, design, and public relations materials for local nonprofit organizations. PhilADthropy and AD Group organizers selected the organizations from more than 100 entries and also reached out to alumni and industry professionals to volunteer their time and talents.
Local nonprofit organizations in South Florida in need of marketing materials can now apply for University of Miami School of Communication’s seventh annual PhilADthropy.
In 25 hours, students under the direction of faculty, alumni, and industry professionals create advertising campaigns, branding initiatives, public relations pieces, social media strategies, and a variety of other marketing materials at no cost to the nonprofit organization.
Sleep is overrated. No one knows that better than Meryl Blau, faculty advisor to PhilADthropy and professor at University of Miami’s School of Communication. Since 2010, Blau has put together 16 teams of student and professional volunteers and led them on a 25-hour caffeine-fueled advertising rolling coaster. The end result? Sixteen nonprofits walk away with professional advertising materials that have been used in local and national campaigns.
By Meghan Allison
In an event unlike any other, 16 teams of University of Miami students participated in PhilADthopy, a 25-hour blitz that ultimately produces free public relations, advertising, marketing and social media strategies to selected organizations.