Department of Strategic Communication2023-10-12T15:41:51-04:00

Department of

STRATEGIC COMMUNICATION

ABOUT

The Department of Strategic Communication at the University of Miami School of Communication consists of Advertising and Public Relations, two programs that are continually evolving to meet the dynamic demands of the media industry. Originality and creativity are key for students of the department who will be challenged to develop innovative brands, create engaging campaigns, and learn how to strategically promote a client for various media including magazines, billboards, television, and radio. Alumni of the department are employed in a variety of organizations and leading agencies around the country and internationally.

SPECIAL TOPICS COURSES

Please consider the following Special Topics course offerings from the Department of Cinematic Arts. Consult Canelink, the instructor of record, and/or your academic advisor for more information.

STC 444/644 + COM 609 section OSocial Media Analytics:

STC 490 section QInnovation in Advertising: This class introduces students to the workings of advertising in the digital era. In this class, students will learn strategic frameworks that apply to consumers in digital, learn the basics of digital technologies, platforms, and measurements. Students will also apply their knowledge by analyzing consumer behaviors in the digital era and developing a strategic advertising plan. You will learn how to approach digital platforms from the consumer’s perspective, and practice critical and strategic thinking skills to solve advertising problems as a strategist, using conceptual, technological, and analytical skills.

STC 494 section UPRISM: Project Management – Real-world Integration, Self-awareness, and Mastery: Life is a project. Project management gets stuff done. This dynamic course immerses students in the hands-on application of project management principles; drawing from engaging real-world cases in industries spanning hospitality, construction, sports, and music. In addition to mastering project management methodology, students will cultivate self-exploration and self-awareness skills, empowering them to navigate personal and professional challenges with adeptness while excelling as proficient project managers.

STC 494/629 section 4JSocial Media Data Mining: Unlock the Power of Social Media for Business: Learn to craft winning strategies, analyze performance across diverse industries, and supercharge success with creative content and targeted paid campaigns in this intensive course. This class will also explore the fundamentals of social media, delve into platform histories and demographics, and how to master industry-specific tools.

LATEST NEWS

London Calling: Communication Students Spend Three Weeks Studying Abroad

November 3, 2023|

By Karina Valdes London’s rich history and vibrant culture were the backdrop for a three-week global communication study abroad experience for students at the University of Miami School of Communication. Led by Joseph B. Treaster, professor, and Gina Presson, lecturer, the duo were accompanied by Ben Ezzy, manager of broadcast operations, who documented the experience. Smiling students walk the [...]

Featured Projects

A few of our strategic communication projects, all done by our very own students and faculty.

Faculty

Regina
Ahn

regina.ahn@miami.edu
(305) 284-1647
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Meryl
Blau

mblau@miami.edu
(305) 284-8867
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Heidi
Carr

h.carr@miami.edu
(305) 284-1635
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Headshot of Dr. Chen "Crystal" Chen

Chen "Crystal"
Chen

ccc257@miami.edu
(305) 284-2539
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Neri
Garcia

nlg18@miami.edu
(305) 284-1063
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Marcia
Gomez

MarciaGomez@miami.edu
(305) 284-5177
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Alex
Heria

a.heria@miami.edu
(305) 284-5239
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William
Hughes

w.hughes@miami.edu
(305) 284-1064
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Tiffani
Knowles-Senatus

Tiffani.knowles@miami.edu
(305) 284-3575
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Kent
Lancaster

kent@miami.edu
786-242-5204
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Alyse
Lancaster

alancaster@miami.edu
(305) 284-6753
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Queenie
Li

queenie.li@miami.edu
(305) 284-3180
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Wesley
Miller

jackmiller@miami.edu
(305) 284-4544
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Sophia
Mueller-Bryson

skm161@miami.edu
(305) 284-2845
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Sarai
Nunez

s.nunez1@miami.edu
(305) 284-5239
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Weiting
Tao

Weiting.Tao@miami.edu
(305) 284-5224
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Wanhsiu Sunny
Tsai

wanhsiu@miami.edu
(305) 284-2845
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