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Four New Faculty Members Join School, including Professors in Gaming

    • The School of Communication welcomed four new faculty members:(L-R) Paul Amelchenko, Juliana Fernandes, Lien Tran, and Clay Ewing.
    • The School of Communication welcomed four new faculty members:(L-R) Paul Amelchenko, Juliana Fernandes, Lien Tran, and Clay Ewing.

The University of Miami School of Communication announced the  addition of four distinguished scholars and professionals to its faculty, including professors in Gaming and Interactive Media.
  For students to succeed in an increasingly digital world of media, the school recognizes students must not only be trained in how to create media, but also the dissemination of the media through systems and channels, including innovative apps.

Paul Amelchenko
, an award-winning advertising creative director, copywriter and author, joins the Department of Strategic Communication as a Lecturer. Previously, he was the Creative Director of bfw Advertising + Interactive in Boca Raton, Fla., where his clients included ADT, Mr. Coffee, DHL and Nextel. Amelchenko has won more than 60 ADDY® awards from the American Advertising Federation and his work has been recognized by Communication Arts. He specializes in the development of integrated advertising campaigns that utilize all forms of media including digital, mobile, social, and traditional. Amelchenko, B.S.C. ' 98 is a graduate of the University of Miami.

Clay Ewing
 was previously a faculty member at Parsons The New School for Design and Hunter College.  He joins the Department of Cinema and Interactive Media as an Assistant Professor.  Ewing is a game designer and developer with interests in art, education, information systems, and the collision of society with technology. Clay's past projects have included games with social significance such as Sweatshop Superstar and Hustling Health Care.  His focus is on game design principles, bringing gaming concepts to real world activities, and programming methodologies.

Dr. Juliana Fernandes
is a published scholar whose research interests include impact of affective advertising, international political communication, and social media and online communication.
Fernandes joins the Department of Strategic Communication as an Assistant Professor. Her most recent study looks at the effects of negative political advertising and message repetition on candidate evaluation. Fernandes’ work has been published in a number of academic journals, including Mass Communication & Society, the American Journal of Media Psychology and American Behavioral Scientist.
Lien B. Tran is an innovative interaction designer and web developer from Parsons The New School for Design. She excels at creating games for advancing social change and her recent work includes Cops and Rubbers, a public health and public policy game that promotes sexual health, and Amigo Legal Games, a series of games for immigrant youth to learn about their legal rights and navigating complex legal processes. Tran traveled to Tanzania this summer as a consultant to the World Bank and as part of a climate risk management grant opportunity through START (System for Analysis, Research & Training, a Washington, D.C.-based nonprofit) to work with the Tanzania Social Action Fund (TASAF) to adapt a game she co-designed for subsistence farmers to learn about climate change adaptation as it relates to a new government social safety net program. She joins the school as a Lecturer of Interactive Media and Journalism.
The SoC welcomes our new faculty!

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